A Russian tourism board launched the project “I’m Siberian”. The purpose of the campaign is to attract tourists to the cold and isolated region of the country. The promotional company includes the photo shoot “Fabulous White Sands of Siberia” featuring girls sunbathing on a frozen lake covered in snow. The slogan for the campaign is: ‘Our beaches may not have much sand, but they are certainly white.’
“We did this project to show how awesome winter vacation in Siberia can be, where you can relax and have fun. Winter for Siberians is fun and joy,” photographer Vasily Cherinov says.
During the cold and long winters in Siberia, the temperature can drop -50 C (-58 F).