For the past few weeks, Russians have been frantically buying up buckwheat following reports of the US and European sanctions. Buckwheat, or grechka as it’s known in Russia, is a fruit seed that functions as a more-nutritious alternative to most grains and is a regular feature of the traditional Russian diet. It can be the basis for anything from breakfast porridge to a dinner casserole. Russia without grechka is like the South without grits.
Officially, the average price of buckwheat has risen 27.5 percent since the beginning of November. The price of buckwheat caused a wide resonance in the Internet. There is even the website ZenGrecha which tracks the price of buckwheat in real-time. People across Russia share pictures of themselves with buckwheat, along with the captions such as “Selling buckwheat… expensive…”, “Some invest in currency… We are investing into the buckwheat!”.