In Yekaterinburg, Empty Storefronts Replaced by Photographs of Flourishing Businesses

In late 2015, in downtown Yekaterinburg shopping mall “Passage” was opened. The mall should have attracted new customers and local small business owners. However, almost six month later a lot of retail space is still available for lease. In order to not scare away precious customers, the mall administration got creative. They covered up empty storefronts with illustrations of fully stocked stores and flourishing businesses.

In the video, the man walks around the mall and finds only one store open.

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