Masha and the Bear Cartoon as a Propaganda Tool

The Baltic states got so wrapped up in paranoia, that they see an enemy even in a children’s cartoon. The Russian cartoon “Masha and the Bear” is translated into over 30 languages. And it is one of the most popular cartoon series in the world. Yet, Estonians sought a hidden agenda in it and tried to decode.

In Estonia, they suspect, that the Russian cartoon “Masha and the Bear” is part of the hybrid war. According to experts from the Baltic countries, the bear in the cartoon symbolizes Russia.

“My own experience suggests, that we are talking about manipulation, propaganda and brainwashing. Just, everything is presented beautifully ” the University of Tallinn professor Priit Hõbemyagi explained.

“A bear symbolizes Russia; it’s a fact”. According to Hõbemyagi, the cartoon demonstrates military actions, or rather the use of “soft power” by Russian troops. He is convinced, that the cartoon was created for the sole purpose: to convey to the world a message,where the cruel image of Russia (the Bear) is replaced by a soft and kind one. So, Russia does not just “soften” its image, but also tries to widen its borders. “Imposing a positive image of Russia on children, is dangerous for Estonia’s security” he said.

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