Actor David Duchovny appeared in the expensive commercial. In this ad, David imagines if he was Russian. This is the classic case of selling beer and patriotism. Back in 2000, similar ad was running in Canada promoting Molson’s beer brand.
Back in April, David Duchovny posted this tweet, in connection with the Ukrainian events.
I grew up thinking I was Russian only to find recently that I've been Ukrainian all along. Never too late to change.
— David Duchovny (@davidduchovny) April 4, 2014