Two prominent Russian film directors, Andrei Konchalovsky and his brother Nikita Mikhalkov, sent a letter to President Vladimir Putin, calling for government grants for the creation of a fast food chain patriotically named “Eat At Home”, as an alternative to western McDonald’s.
The investment required by the state (for the “social” development of the project) is almost one billion rubles (a little more than 18 million dollars).
Putin instructed the Deputy Prime Minister Arkady Dvorkovich to evaluate the proposal “in the objective of import substitution”, imposed after the launch of the economic sanctions by the EU and USA.
Nikita Mikhalkov is famous for his controversial ideas. One of them was to tax the Internet. The request for the government grant provoked commentary on social networks.
“In country scales, of course, it’s not a large amount of money. However, I don’t recall anyone using government’s money to develop his own fast food chain business.” – psyteaman.livejournal.com
Cartoon by Sergey Elkin
“EAT at HOME” Fast food restaurant menu
“Eating at Home” Restaurant
Interior Design of the restaurant “Eat at Home”
Nikita Mikhalkov as Ronald McDonald via leprosorium.ru
Eating at Home with Mikhalkov
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