Last year we posted about the Russian tourism board that launched the project called “I’m Siberian”.
The purpose of the campaign is to attract tourists to the cold and isolated region of the country. The promotional company includes the photo shoot “Fabulous White Sands of Siberia” featuring girls sunbathing on a frozen lake covered in snow. The slogan for the campaign is: ‘Our beaches may not have much sand, but they are certainly white.’
Well, it seems that the promotional company is not over yet. The guys continue enjoying the white sands of Siberia. They are clearly desperate for tourists to the point that they are ready to freeze. You can see the rest of images of the guys chilling on Vkontakte. And this is the official website.