On April 12, Russia blocked U.N. Security Council condemnation of Syria attack. Russia opposed the document and eventually vetoed the resolution. At a meeting of the UN security council, the UK’s ambassador Matthew Rycroft, questioned Russia’s credibility and reputation, since Russia is siding with Syrian president Bashar al-Assad. Russia’s deputy ambassador to the UN Vladimir Safronkov spoke sharply in response.
“You are afraid. You lost sleep over the fact, that we might be working together with the United States. Look at me! Don’t look away! Why are you looking away?!” Safronkov said.
Even in Russia, the way Safronkov spoke to the UK ambassador was considered rude and was compared to the way gopniks communicate. His formal language was disrespectful.
Thus, the meme was born.