The Third of September Meme

“September the 3rd” is a Mikhail Shufutinsky‘s song, recorded in 1994. The singer was never thrilled with the song, however, in recent years the song became a meme, that goes around the Russian Internet every September the 3rd.

That song has become a Groundhog Day for the Russians. The origins of the meme date back to 2011, when the image of the American rapper Rick Ross subtitled with the lyrics from September the 3rd song went viral.

“I’ll turn a calendar page
And there will be the third of September again”

Despite the fact, that Rick Ross is an African American, he still looks a lot like Shufutinsky.

Here is the lyrics from the song.

I’ll turn a calendar page
And there will be the third of September again
I’ll take a glance at your photo
And there will be the third of September again
But why
But why we broke up?
We had a serious relationship
On the second of September

The meme grows like a snowball every fall, with variety of videos and images created by the Russian internet users.

But the main reason why the song is the meme, because the fact that the lyrics of the song evoke hidden feelings in Russians. For them, the summer ends on August 31st, so September is considered the fall. Back to school, end of summer, falling leaves, decreasing sunlight and gloomy days: all these contribute for the fall depression to kick in.

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