The Tretyakov Gallery diplayed over 250 works of a Russian artist, Valentin Serov (1865-1911). The exhibition was dedicated to the 150th anniversary of artists birth.
The exhibit was one of the most anticipated art projects in Moscow this year. Museums first video advertisement boosted the excitement. In the clip, one of Serov’s most famous portraits — the 1887 painting of Vera Mamontova called “A Girl with Peaches” — comes to life and talks about posing for the artist. That portrait is included in the exhibition, along with works from 25 Russian museums, nine private collections and five foreign museums, including the Musee d’Orsay in Paris.
This was the official YouTube ad of the exhibition.
And the fact that Vladimir Putin visited the exhibition has added a sparkle to the fire.
To the surprise of the organizers, the exhibition attracted so many people willing to see the art of Valentin Serov, that The Tretyakov Gallery wasn’t able to fit them all. Despite the frigid weather, people lined up and waited for their turn.
Pressured by the long line of art lovers, front liners unintentionally broke the entrance door.
Last night the federal TV channel reported, that due to an unexpected popularity of the event, the exhibition will be open for one more week. However, the line remained up to 1 km long. Because of the low temperature of -15 C, the city government provided hot food and beverages. Also, they put up a tent to keep patient art lovers warm.
This animated gif image of the people lined up is going viral.